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Singapore Press Holdings: Interface (2012)

Release Date
08/11/2012

Production House
Emoxis LLP

Award

CERTIFICATE OF MERIT
Music
49th INTERCOM Awards, Chicago International Film Festival

Brief

To highlight in their latest corporate TVC, the different business components – print, digital, radio, outdoor media, exhibitions and shopping malls, and their corporate social responsibility efforts.

Approach

All the music elements were created solely from scratch. To highlight all the business components of SPH and to show the scale of their business, the entire ensemble of the orchestra was used. The major challenge of this project was to transit from one scene to another, using the difference in music to differentiate and highlight each element, especially since there is no voice-over to introduce each section at the beginning.